The Pragmatism of Hybridisation Logic of Television News in Slovakia

Authors

  • Zora Hudíková University of Ss. Cyril and Methodius in Trnava Author
  • Hana Pravdová University of Ss. Cyril and Methodius in Trnava Author
  • Alexandra Gažicová University of Ss. Cyril and Methodius in Trnava Author

DOI:

https://doi.org/10.0000/yvvrrn39

Keywords:

current affairs, genre, main news programmes, news, report, television, topic recycling

Abstract

Within this study, the authors resolve the issue of the hybridisation of journalistic production in electronic media and specifically in television. Hybridisation has fully expanded into print and online media as well. The authors determine whether this phenomenon is present in television news and to what extent. They see hybridisation as a consequence of multiple factors, including social and political conditions, commercialisation, the market environment, technological developments, topic recycling, and changes in lifestyle and rhythm. All have had an impact on newsroom strategies, working behaviour, methods of journalistic production and changes in perception stereotypes. The decision was made to investigate the phenomenon of hybridisation of news production by monitoring the occurrence of specific elements of analytical and fictional current affairs in news formats, specifically the main news programmes on selected Slovak television stations. The occurrence of these elements is evaluated in the context of genre, topicality and territoriality. The findings are synthesised in connection with presentation in both the public and commercial media space.

Author Biographies

  • Zora Hudíková, University of Ss. Cyril and Methodius in Trnava

    Zora Hudíková specialises in media psychology and media and communication studies. She works as Associate Professor and pedagogical researcher in the field of media studies. Her research and teaching activities include psychology of the media, personality of the creator and recipient, cognitive processing and the effects of media content, creativity, management of creative teams, radio journalism, socio-cultural aspects of the market environment, and media performance.

  • Hana Pravdová, University of Ss. Cyril and Methodius in Trnava

    Hana Pravdová specialises in media, communication and cultural studies. She works as Professor and pedagogical researcher in the field of media studies. Her research and teaching activities focus on the areas of media culture, games and gaming principles in cultural history, the media and cultural industries, globalisation and media localisation, journalistic genres, multiplatform journalism and editorial systems in the media.

  • Alexandra Gažicová, University of Ss. Cyril and Methodius in Trnava

    Alexandra Gažicová works at the Faculty of Mass Media Communication at the University of Ss. Cyril and Methodius in Trnava as a researcher. Her dissertation was focused on media analysis of dual broadcasting in Slovakia in the context of news and current affairs genres. She is the author and co-author of various scientific and professional studies published both domestically and abroad.

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Published

2020-04-19

Issue

Vol. 11 No. 1 (2020): Communication Today 1/2020

Section

Research studies

License

Copyright (c) 2020 Communication Today

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Hudíková, Z., Pravdová, H., & Gažicová, A. (2020). The Pragmatism of Hybridisation Logic of Television News in Slovakia. Communication Today, 11(1), 90-125. https://doi.org/10.0000/yvvrrn39