The Image of Social Enterprises in Czech Online Media(2013 – 2018)

Authors

  • Petra Koudelková Charles University Author
  • Tereza Zavadilová Charles University Author

DOI:

https://doi.org/10.0000/axrmpq70

Keywords:

Czech society, news websites, online media, social business, social enterprises

Abstract

The article deals with the online versions of eight Czech news media (novinky.cz, iHNed.cz, iDnes.cz, lidovky.cz, e15.cz, echo24.cz, seznamzpravy.cz and aktualne.cz) and asks whether they publish articles about the phenomenon of social enterprises, how often and what information they offer to their readers in these articles. Media are expected to educate society and therefore it is essential to analyse whether their contributions about social enterprises are educational and accurate or rather incorrect or even false. Considering the important role of media in contemporary society, we focused on analysing the media image of social entrepreneurship in Czechia, where the issue of social business is not yet well understood by society. The main goal of the study is to analyse articles with topics of social enterprises and social business published on selected Czech online media and find what kinds of information are provided. A quantitative content analysis of the last six years was used for the research. Results include information about the frequency of publishing, the meaning of the articles, used journalism genres, the role of an advertisement or the role of photos accompanying the written content and so on.

Author Biographies

  • Petra Koudelková, Charles University

    Petra Koudelková is Assistant Professor at the Institute of Communication Studies and Journalism, Faculty
    of Social Sciences, Charles University in Prague, Czech Republic. Her scholarly interests include social
    enterprises and their image in media, as well as CSR – Corporate Social Responsibility. She is the author or coauthor of many foreign and domestic articles and studies. She is also a member of the editorial boards of several scholarly journals. She gives lectures related to marketing communication of SMEs, methods of management marketing or tourism marketing. 

  • Tereza Zavadilová, Charles University

    Tereza Zavadilová is a Ph.D. candidate in the study programme Media Studies at the Institute for
    Communication Studies and Journalism, Faculty of Social Sciences, Charles University in Prague, Czech
    Republic. Her scholarly focus involves the character of changes in media communication of the Catholic
    Church. She specialises in the reform of Vatican media and its effect in the age of credibility crisis. She works in the newspaper Katolický týdeník (in English Catholic Weekly), where she writes about Pope Francis and Vatican affairs.

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Published

2025-05-02

Issue

Vol. 10 No. 2 (2019): Communication Today 2/2019

Section

Research studies

License

Copyright (c) 2025 Communication Today

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Koudelková, P., & Zavadilová, T. (2025). The Image of Social Enterprises in Czech Online Media(2013 – 2018). Communication Today, 10(2), 106-118. https://doi.org/10.0000/axrmpq70