Development Of Seo Performance Of Selected Slovak University Web Portals

Authors

Andrej Miklošík Obchodná fakulta Ekonomická univerzita v Bratislave Dolnozemská cesta 1 852 35 Bratislava Slovenská republika Author

DOI:

Keywords:

Benchmarking, e-marketing, educational marketing, search engine marketing, search engine optimization, university marketing

Abstract

This article deals with the issue of performance of faculties at Slovak universities in the ﬁeld of marketing im-plementation in search engines, offering economically oriented studies. We have realized a primary research oriented at determining the situation of the search engine visibilities of the selected 21 faculties. The aim of the article is to determine the overall trends in this area and to ﬁnd the solutions to improve the performance in the respective criteria. We have prepared a set of recommendations for the leader of the rankings, the Faculty of Man-agement, Comenius University in Bratislava, to move forward and strengthen its positions in this market segment.

Author Biography

Andrej Miklošík, Obchodná fakulta Ekonomická univerzita v Bratislave Dolnozemská cesta 1 852 35 Bratislava Slovenská republika

In his research, Andrej Miklošík focuses on the topics of information technology innovations, automation, process management, knowledge management and the application of ICT in business and marketing activities. At the Marketing Department of the Faculty of Commerce, University of Economics in Bratislava, Slovakia he covers the teaching of subjects Information systems of marketing and Knowledge Management. He has participated at several successfully finished research projects, actively cooperates on research and consultations with many Slovak and international companies and is the author of numerous publication outputs with significant response from the professional community.

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Published

2025-05-02

Issue

Vol. 4 No. 2 (2013): Communication Today 2/2013

Section

Research studies

License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Miklošík, A. . (2025). Development Of Seo Performance Of Selected Slovak University Web Portals. Communication Today, 4(2), 80-93. https://doi.org/10.0000/nfmx9q59

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