Authors
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Peter Horváth
University of SS. Cyril and Methodius
Author
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Matúš Meluš
University of SS. Cyril and Methodius
Author
Keywords:
electoral campaign, government, mass media, parliamentary election, political development, political parties, social networks
Abstract
Our analysis deals with the electoral contest of individual political parties both before and after the 2016 Slovak parliamentary election was held. The space, which is provided from all kinds of media to political parties, is various. Each medium has an owner and each owner supports different interests. Parliamentary election is considered to be the most important election in Slovakia and thanks to that really wide media coverage is given to them. A couple of months before the opening of the polling stations, discussions had already been underway in both professional and amateur circles regarding the possible variations of the next governing political parties. The media play a large part in decision-making because they can have a meaningful influence on public opinion. Many voters today decide who they will vote for according to media coverage. Political programmes and agendas of the parties and political representatives come second in this decision. In our analysis we also look at online social networking sites, which are currently a huge phenomenon. Every political subject nowadays has its own website and every modern politician has a profile page on Facebook, an account on Twitter and on other social networks. We will also try to approach the possible perspectives of the development of the Slovak political scene.
Author Biographies
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Peter Horváth, University of SS. Cyril and Methodius
Peter Horváth graduated at the Faculty of Social Sciences at the Charles University in Prague in 1997, specialising in political science. He completed his doctoral studies in 2006 at the Faculty of Arts of the Comenius University in Bratislava. He habilitated also in the field of political science at the Pavol Jozef Šafárik University in Košice. Since 2000 he has worked at the University of SS. Cyril and Methodius in Trnava, firstly at the Faculty of Arts. In 2011, he became the initiator of establishing the new Faculty of Social Sciences. He has held the function of the Faculty’s Dean since the first year of its existence. He is primarily interested in constitutional institutions in European countries and their functioning; his academic work also reflects on the issues of public administration in the political and cultural conditions of the Central Europe. He is a member of various scientific committees and a member of several editorial boards of domestic and foreign scientific journals.
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Matúš Meluš, University of SS. Cyril and Methodius
Matúš Meluš graduated at the Faculty of Social Sciences at the University of SS. Cyril and Methodius in 2014. He was awarded his Master’s degree in the field of political science. After a year spent by working in the private sector, he came back to the Faculty of Social Sciences and started his PhD. studies in September 2015. In 2016, he achieved the academic degree PhDr. (doctor of philosophy). His thesis discussed the topic of “The Impact of Political Nationalism on Selected Regions during Conflicting Situations”. At present, the author is shortly after his dissertation exam and successfully continues as a PhD. student at the mentioned Faculty, specifically at the Department of Public Administration. His dissertation thesis is focused on comparing the status of Mayors in the conditions of Prague and Bratislava, i.e. Czech and Slovak capitals. He has published seven articles in various conference proceedings and scientific journals. One of them (“The Reasons of Possible ‘Brexit’ from the European Union”) is also indexed in the database Web of Science.
Section
Theoretical studies
How to Cite
Peter Horváth, & Matúš Meluš. (2025). Media Games in the Background of Slovak Parliamentary Elections in 2016.
Communication Today,
8(1).
https://doi.org/10.0000/f0cxky44
