The Panorama of Artificial Intelligence – Development or Advancement?

Authors

DOI:

https://doi.org/10.0000/3xt2gw24

Keywords:

advancement, ambivalence, artificial intelligence, chronological overview, development, risks

Abstract

The objective of this study is to identify and describe the main milestones in the development of artificial intelligence in the form of a chronological overview of its historical development. This study also seeks to present an argument that challenges the stereotypically and uncritically accepted thesis that draws no distinction between the concepts of development and advancement as they apply to artificial intelligence. Development is a mechanism following a process of leaps forward, without a goal, without criteria based on values or morals. Progress is an ambivalent phenomenon, the practical outcome and result of a specific developmental phase of interacting social, technological, economic, and cultural factors. A historical understanding of the context that gave rise to the development of key concepts of artificial intelligence technologies is the foundation for further possible scientific analysis and qualified predictions of the transformation of society. The phenomenon of artificial intelligence is distinctive for its ambivalent nature. On one hand, it contributes to the prosperity of society, increases efficiency, accelerates performance, and makes a range of human activities easier and more precise. On the other hand, artificial intelligence generates unseen social risks, transforms the function of cultural patterns, and breaks social norms, raising philosophical, ethical, moral, and legislative questions. This review study can serve as a starting point for further study and research analyses to identify the main trends in the technological development of artificial intelligence in the context of questions of advancement in social, cultural, political, economic, ethical, or legislative transformations of society.

Author Biographies

  • Ondřej Roubal, University of Finance and Administration

    Assoc. Prof. Mgr. Ondřej Roubal, Ph.D. is the Vice-Rector for Development and Research and the guarantor of the Marketing Communication study programme at the University of Finance and Administration in Prague. Through his lecturing and research work, he tries to discuss and further develop sociological, anthropological and psychological knowledge on the life of society in terms of marketing communication practice. His aim is to create a profile of the sociology of marketing communication via interdisciplinary approaches. He regularly publishes in the field of current problems of late modernity related to consumer culture and consumer decision making, individualism, hedonism, construction of identities and seeking happiness within the conditions of material abundance.

  • Kateryna Narusevych, University of Finance and Administration

    Mgr. Kateryna Narusevych focuses on the effective implementation of AI tools into marketing strategies and their ethical and legal impacts in the business environment as part of her studies on the Marketing Communication program. In her diploma thesis, she presented an overview of marketing concept evolution, AI development chronology, and the categorisation of AI programs based on marketing tasks. Her experimental research demonstrated AI’s practical applications in creating marketing concepts, strategies, and promotions, resulting in general principles for the optimal use of AI in marketing. She worked as an Assistant Scientific Staff member for 1.5 years on the grant project “Tools for Positional Investment Analysis and the Development of Financial Markets” at the University of Finance and Administration in Prague, where she contributed to editing scientific articles. She also received a state award as one of the Top 3 Young Entrepreneurs of 2021 in the Donetsk region, Ukraine. Currently, she works as a Project Manager at European National Panels LLC, where she is responsible for obtaining data for marketing research.

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Published

2025-04-26

Issue

Section

Theoretical studies

How to Cite

Ondřej Roubal, & Kateryna Narusevych. (2025). The Panorama of Artificial Intelligence – Development or Advancement?. Communication Today, 16(1). https://doi.org/10.0000/3xt2gw24