The Paradigmatic Change in the Media-Mediated Communication after the Onset of Online Media Technologies

Authors

  • Anna Sámelová Comenius University in Bratislava Author

DOI:

https://doi.org/10.0000/2tw90w97

Keywords:

emotionality, instrumental rationality, media-mediated communication, media technology, offline media, online media, paradigmatic change

Abstract

The study provides an overview of the basic characteristics of media-mediated communication in three historical stages – the printing age, the broadcasting age, and the current online media technology age. The rupture (discontinuity) between offline and online media-mediated communication established qualitatively new entities and relationships in society in which a wide variety of technologies are in common use – in the field of subject and its normative regulation as well as in the field of cognitive habits and skills of the individual and society as a whole. The consequences are evident in both the technological (cognitive) and technical (habitual) processes of human action, and they can be observed and examined in the field of ontology as well as epistemology and axiology. Thus, the aim of the study is to describe this peculiar environment following media logic in the development of media technologies.

Author Biography

  • Anna Sámelová, Comenius University in Bratislava

    Anna Sámelová is an Associate Professor at the Department of Journalism at Comenius University in Bratislava where she acquired a PhD. title in systematic philosophy. Her dissertation research in mediatisation was realised at the Department of Media, Cognition and Communication of the University of Copenhagen, Denmark. She was the first director of the News Centre of the Radio and Television of Slovakia after their merger as well as the editor-in-chief of Radio Twist. For her participation in the founding of the radio’s daily news programme Žurnál Rádia Twist, she received the Annual Award of the Literary Fund of Slovakia for the Best Creative Journalism in 1996. She has been afounding member of the IPI National Committee in Slovakia, co-author of the Code of Ethics of Journalists, and of the Statute of the Programme Staff and of Associates of the Radio and Television of Slovakia. She is the author of a trilogy of scientific monographs on the nature and status of the public broadcaster Radio and Television of Slovakia. In her research activities, she deals with issues of power, facts, and truth in online society

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Published

2021-11-30

Issue

Vol. 12 No. 2 (2021): Communication Today 2/2021

Section

Theoretical studies

License

Copyright (c) 2021 Communication Today

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Sámelová, A. (2021). The Paradigmatic Change in the Media-Mediated Communication after the Onset of Online Media Technologies. Communication Today, 12(2), 20-31. https://doi.org/10.0000/2tw90w97