Gajanová, Ľubica, Nadányiová, M., Majerová, J., Kollár, B., & Pražáková, A. (2023). Is Gen Z So Different? An Analysis of the Impact of Comparative Advertising. Communication Today, 14(1), 66-85. https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.5