GAJANOVÁ, Ľubica; NADÁNYIOVÁ, Margaréta; MAJEROVÁ, Jana; KOLLÁR, Boris; PRAŽÁKOVÁ, Anna. Is Gen Z So Different? An Analysis of the Impact of Comparative Advertising. Communication Today, [S. l.], v. 14, n. 1, p. 66–85, 2023. DOI: 10.34135/communicationtoday.2023.Vol.14.No.1.5. Disponível em: https://communicationtoday.fmk.ucm.sk/index.php/ct/article/view/38.. Acesso em: 19 apr. 2026.