PAULO DUARTE SILVEIRA; YASH CHAWLA; DUARTE XARA-BRASIL. Influencing Consumer Decisions on Instagram: The Differential Impact of Posts and Stories across the EKB Model. Communication Today, [S. l.], v. 15, n. 2, 2025. DOI: 10.0000/1wcpf385. Disponível em: https://communicationtoday.fmk.ucm.sk/index.php/ct/article/view/291.. Acesso em: 19 apr. 2026.