PETER KRAJČOVIČ. Strategies in Media Planning. Communication Today, [S. l.], v. 6, n. 2, 2025. DOI: 10.0000/hymz0q14. Disponível em: https://communicationtoday.fmk.ucm.sk/index.php/ct/article/view/307.. Acesso em: 19 apr. 2026.