FAŠIANG, Tomáš; GEŽÍK, Pavel. BEYOND DATA: STRATEGICALLY LEVERAGING CONSUMER METRICS AND MARKET SIGNALS OF BUSINESS PROSPERITY IN THE CONTEXT OF MARKETING COMMUNICATIONS. Communication Today, [S. l.], v. 15, n. 1, 2024. DOI: 10.34135/communicationtoday.2024.Vol.15.No.1.7. Disponível em: https://communicationtoday.fmk.ucm.sk/index.php/ct/article/view/12.. Acesso em: 19 apr. 2026.