KOPŘIVOVÁ, Veronika; MATUŠÍNSKÁ, Kateřina. Unlocking Generation Y: Market Segmentation via Lifestyle Insights. Communication Today, [S. l.], v. 14, n. 2, 2024. DOI: 10.34135/communicationtoday.2023.Vol.14.No.2.9. Disponível em: https://communicationtoday.fmk.ucm.sk/index.php/ct/article/view/26.. Acesso em: 19 apr. 2026.