JUŘÍKOVÁ, Martina; KOCOUREK, Josef; LIŽBETINOVÁ, Lenka. Building the Prestige of a University as a Tool to Achieve Competitiveness. Communication Today, [S. l.], v. 12, n. 2, p. 128–145, 2021. DOI: 10.0000/havck329. Disponível em: https://communicationtoday.fmk.ucm.sk/index.php/ct/article/view/79.. Acesso em: 19 apr. 2026.