TOMÁŠ FAŠIANG; PAVEL GEŽÍK. Using Heuristic Methods in the Process of Retail Shops Placement in the Context of Marketing Communication Effect Maximisation. Communication Today, [S. l.], v. 8, n. 2, 2025. DOI: 10.0000/kpxtfp29. Disponível em: https://communicationtoday.fmk.ucm.sk/index.php/ct/article/view/274.. Acesso em: 19 apr. 2026.