I. Leal-Rico, N. Papí-Gálvez, and C. Sánchez-Olmos, “What Is Subvertising? A Proposal of Delimitation and Definition”, CT, vol. 14, no. 1, pp. 52–65, Apr. 2023, doi: 10.34135/communicationtoday.2023.Vol.14.No.1.4.