1.
Silveira PD, Marreiros C. The Influence of Advertising at the Point-of-Purchase on Shoppers and Brands: An Empirical Study in Convenience Stores. CT [Internet]. 2023 Apr. 23 [cited 2026 Apr. 19];14(1):136-57. Available from: https://communicationtoday.fmk.ucm.sk/index.php/ct/article/view/42