Vol. 9 No. 2 (2018): Communication Today 2/2018

View Vol. 9 No. 2 (2018): Communication Today 2/2018
Published: 2018-12-25

Theoretical studies

  • The Birth of American Advertising

    Dáša Mendelová (Author)
    4-19
    DOI: https://doi.org/10.0000/310qq372

  • On Cinderella Men and Peaceful Warriors: “Sportainment” in American Mainstream Cinema

    Jana Radošinská (Author)
    20-37
    DOI: https://doi.org/10.0000/scqsd632

  • Maximizers and Satisficers in Consumer Culture Changes

    Ondřej Roubal (Author)
    38-55
    DOI: https://doi.org/10.0000/tfqq4j69

  • Social Media Tools for TV Programmes Promotion

    Mariana Kitsa, Iryna Mudra (Author)
    56-73
    DOI: https://doi.org/10.0000/nzrfs982

Research studies

  • Network Communities as an Expression of Inclusive Culture of Participation in Political Protests: The Sunflower Movement Case Study

    Grażyna Piechota (Author)
    74-89
    DOI: https://doi.org/10.0000/7z41rp79

  • Influencer Marketing as a Modern Phenomenon Creating a New Frontier of Virtual Opportunities

    Zdenka Kádeková, Mária Holienčinová (Author)
    90-105
    DOI: https://doi.org/10.0000/7aew5a35

  • Data Envelopment Analysis – A Key to the Museums’ ‘Secret Chamber’ of Marketing?

    Michal Lukáč, Jaroslav Mihálik (Author)
    106-117
    DOI: https://doi.org/10.0000/46n04a55

Essays

  • Recursion and Equifinality in Relationship between Film and Theatre: Being John Malkovich

    Peter Getlík (Author)
    118-131
    DOI: https://doi.org/10.0000/jymr6x75

  • Phonetic and Syntactic Stylistic Means in Media Space: Manipulation or Emotional Commonplace?

    Halyna Stashko (Author)
    132-143
    DOI: https://doi.org/10.0000/g4nwz728

Reviews & Today

  • Reviews & Today

    DOI: https://doi.org/10.0000/ttyfzg26