Vol. 15 No. 1 (2024): Communication Today 1/2024

View Vol. 15 No. 1 (2024): Communication Today 1/2024

Published: 2024-05-21

Theoretical studies

THE COVID-19 PANDEMIC: A CATALYST FOR INCREASED CONSUMPTION IN TELEVISION AND SOCIAL MEDIA USAGE IN ROMANIA

Antonio Momoc (Author)
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DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.1.1
THE INFLUENCE OF NEWS AGENCIES ON PRINT AND ONLINE PUBLICATIONS/NEWSPAPERS

Saule Kultayeva, Rimma Zhaxylykbayeva, Gulnar Uzbekova, Aliya Beldibekova, Galiya Maikotova (Author)
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DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.1.2

Research studies

EVOLUTION OF COMMERCIALS FEATURING PARA ATHLETES: FROM FRIEND NEXT DOOR TO EQUAL SPORTS STARS

Veronika Macková, Kateřina Turková, Alice Němcová Tejkalová (Author)
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DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.1.3
THE IMPACT OF BRAND-VOICE INTEGRATION AND ARTIFICIAL INTELLIGENCE ON SOCIAL MEDIA MARKETING

Peter Murár, Michal Kubovics, Vladimíra Jurišová (Author)
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DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.1.4
CODES OF ETHICS AS A MARKETING COMMUNICATION TOOL: THE IMPACT OF CODES OF ETHICS ON THE BEHAVIOUR AND APPEARANCE OF EMPLOYEES

Jana Kozáková, Radovan Savov, Tamás Darázs (Author)
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DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.1.5
SIGNIFICANT COMMUNICATION FACTORS FOR SUSTAINABLE PRODUCTS WITH A FOCUS ON CZECH CONSUMERS

Eva Jaderná, Alena Srbová (Author)
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DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.1.6
BEYOND DATA: STRATEGICALLY LEVERAGING CONSUMER METRICS AND MARKET SIGNALS OF BUSINESS PROSPERITY IN THE CONTEXT OF MARKETING COMMUNICATIONS

Tomáš Fašiang, Pavel Gežík (Author)
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DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.1.7
VIRTUAL VOICES FOR SUSTAINABLE VALUES: EXPLORING CONTENT THEMES AND ADVOCACY STRATEGIES IN THE SUSTAINABILITY PROMOTION OF VIRTUAL INFLUENCERS

Hoai Lan Duong, Minh Tung Tran (Author)
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DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.1.8
KYJEV OR KYJIV? USE OF UKRAINIAN CITY NAMES IN SLOVAK MEDIA AS AN EXPRESSION OF SOLIDARITY

Daniel Rabina (Author)
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DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.1.9
HOW UNIVERSITIES COMMUNICATE WITH THE PUBLIC VIA SOCIAL MEDIA: A CONTENT ANALYSIS

Ludvík Eger, Mikuláš Gangur (Author)
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DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.1.10
BEYOND BORDERS: UNVEILING THE MEDIA REPRESENTATION OF ZUZANA ČAPUTOVÁ IN CZECH ONLINE NEWS

Martina Švecová (Author)
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DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.1.11
POTENTIALS AND CHALLENGES OF DIGIT(AL)ISATIONAND CONVERGENCE OF TELEVISION IN BOSNIA AND HERZEGOVINA

Lamija Silajdžić (Author)
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DOI: https://doi.org/10.34135/communicationtoday.2024.Vol.15.No.1.12

Reviews & Today

Reviews & Today

210-217
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DOI: https://doi.org/10.0000/6ac8d289