Authors
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Ján Višňovský
University of SS. Cyril and Methodius in Trnava
Author
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Ľuboš Greguš
University of SS. Cyril and Methodius in Trnava
Author
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Juliána Mináriková
University of SS. Cyril and Methodius in Trnava
Author
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Karina Kubíková
University of SS. Cyril and Methodius in Trnava
Author
Keywords:
audience, credibility of TV newscast, decoding, information source, information quality, perception, television, television news
Abstract
Television news reporting is one of the most significant information sources, through which the media audiences get acquainted with the current affairs related to all aspects of social life in order to understand them. The research study focuses on the issue of news perception and its interpretation by the recipients with emphasis put on acquiring new information. The theoretical outlines of the study reflect on specific demands and expectations of the society associated with TV news, as well as on today’s television audiences, the process of news perception and its determinants. The authors also offer results of their own research inquiry into television news reporting that aim to define the meaning of news in terms of everyday lives of its recipients, stressing out its information and educational function bound to social demands associated with media. This topic is also related to the recipients’ ability to ‘decode’ pieces of news and acquire the necessary information. The research was conducted by combining various research methods and tools – focus groups, standardised questionnaire surveys and a quantitative content analysis of selected news stories (in total 120 respondents were involved). The researchers used the selected research material consisting of news stories broadcast by Slovak commercial television station TV Markíza to examine the respondents’ ability to interpret news coverage with regard to its function as an information source.
Author Biographies
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Ján Višňovský, University of SS. Cyril and Methodius in Trnava
Ján Višňovský is an Associate Professor at the Faculty of Mass Media Communication UCM in Trnava. He is
particularly interested in problems and questions of journalism in context of the development of information and communication technologies. His key works are the monographs Life and Work of Dominik Tatarka (2009) and Current Questions of Theory and Practice of Journalism in the Internet Era (2015).
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Ľuboš Greguš, University of SS. Cyril and Methodius in Trnava
Ľuboš Greguš is a PhD. candidate at the Faculty of Mass Media Communication UCM in Trnava. He is
primarily interested in news-making in the sphere of electronic media, specialising in research on television broadcasting, online environment and media audiences. He focuses on evaluating and analysing the quality of news content; one of his main concerns is the recipients’ ability to interpret broadcast news.
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Juliána Mináriková, University of SS. Cyril and Methodius in Trnava
As a media theorist and researcher, Juliána Mináriková deals with issues related to electronic media. She is also interested in differences between media systems, focusing on Slovak media system and its specific conditions and legislation frameworks. Juliána Mináriková has been a university lecturer in the field of media studies since 2003; she currently works as a Vice-Dean for Education at the Faculty of Mass Media Communication UCM in Trnava.
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Karina Kubíková, University of SS. Cyril and Methodius in Trnava
Karina Kubíková is a PhD. candidate at the Faculty of Mass Media Communication UCM in Trnava. She
is interested in online media and their changes, radio broadcasting and auditory communication. She also
focuses on media innovations and future of journalism.
How to Cite
Višňovský, J., Greguš, Ľuboš, Mináriková, J., & Kubíková, K. (2025). Television News as an Information Source and Its Perception in Slovakia.
Communication Today,
10(1), 40-60.
https://doi.org/10.0000/y577y529
