Authors
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Alexandra Mathiasová
University of Ss. Cyril and Methodius in Trnava
Author
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Martin Solík
University of Ss. Cyril and Methodius in Trnava
Author
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Juliána Mináriková
University of Ss. Cyril and Methodius in Trnava
Author
Keywords:
funding, Internet, monetisation, online journalism, paywall
Abstract
Online journalism is characterised by specific features that distinguish it from its predecessors. It is not only interactivity, timeliness and new elements that make it unique. The way in which digital media are funded is also interesting. While in print media it is customary to pay directly for a copy of a newspaper, the situation is different in the online space. News content is usually freely accessible and online advertising in the form of banner ads or PR pieces is present. However, funding the medium can be unprofitable in this model, which is why some publishers have chosen to hide their web content behind a paywall. Recipients must thus pay for news directly again – in the form of subscriptions. The aim of the study is to shed light on the issue of online media financing in order to explore different monetisation strategies and their efficiency in the era of COVID-19.
Author Biographies
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Alexandra Mathiasová, University of Ss. Cyril and Methodius in Trnava
Alexandra Mathiasová is a PhD. candidate at the Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava. She earned her Master’s degree in mass media communication at the same institution in 2017. She is interested in online journalism, online content monetisation and differences between online and print media. She also focuses on the issue of regional journalism, because since 2014 she has been working as a regional journalist.
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Martin Solík, University of Ss. Cyril and Methodius in Trnava
Martin Solík is the Editor-in-Chief of the scholarly journal Communication Today. He works at FMK UCM in Trnava as an Associate Professor. His research focuses on contemporary moral, social and political philosophy with a focus on the concept of recognition in local and transnational contexts. In his articles he develops in particular the problem of social recognition and its media reflection, the media image of marginalised groups, the problem of identity in the context of different versions of reality and the impact of media and digital technologies on human cognitive processes. He is a member of the Scientific Council of the Centre for Arts Sciences of the Slovak Academy of Sciences and a member of the Slovak Philosophical Association. He is the head of the organising and programme committee of the annual international scientific conference Megatrends and Media.
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Juliána Mináriková, University of Ss. Cyril and Methodius in Trnava
Juliána Mináriková is an Assistant Professor at the Department of Mass Media Communication and ViceDean for Educational Activities at FMK UCM in Trnava. She deals with the conditions of the media system and current trends in broadcasting of traditional television and radio broadcasters in the Slovak Republic and abroad. Within her research activities she focuses on normative media theories and social responsibility in contemporary media production. She is a member of the Scientific Council of FMK UCM in Trnava and actively participated in the organising and programme committee of the annual international scientific conference Megatrends and Media.
Section
Theoretical studies
How to Cite
Mathiasová, A., Solík, M., & Mináriková, J. (2022). Paid Subscriptions and Premium Content: Online News Publishers’ Monetisation Strategies.
Communication Today,
13(1), 18-27.
https://doi.org/10.0000/qsyyqn95
