Exploring Media Literacy Among Elementary School Pupils

Authors

Marcel Lincényi Trenčianska univerzita Alexandra Dubčeka v Trenčíne Kopčianska 10 85101 Bratislava 5 Slovenská republika Author

DOI:

Keywords:

media education, media literacy, elementary schools, pupils, media, effects, habits, attitudes

Abstract

The research study offers an examination of the level of media literacy before the introduction of the media education course and after the acquisition of media competencies a well as the research on the attitudes of students to the course. Based on the results of the research realized, the surveyed schoolboys/schoolgirls without the media education course do have an overview about the basic terms in media. However, they are not able to analyze them sufficiently. They can not differentiate between the public media and commercial media; news content and journalistic content; or determine the correct genre of a broadcast in the system of genre segmentation. Pupils also have incorrect media habits. On the other hand, with those students, who have been taught media education at elementary school since the beginning of the school-year 2010/2011, we have noticed the increased knowledge in media and cultural improvement of media habits. The survey questionnaire proved the improvement of the media literacy in all monitored parameters already after five months since the course application.

Author Biography

Marcel Lincényi, Trenčianska univerzita Alexandra Dubčeka v Trenčíne Kopčianska 10 85101 Bratislava 5 Slovenská republika

Autor je vysokoškolský pedagóg, novinár, publicista. V súčasnosti prednáša teóriu komunikácie, marketingu a masmediálnej politiky a vedie semináre politických analýz. Vedecký zámer sústredí na symbiózu politiky a médií či analýzu mediálnych obsahov. Zaujíma sa o kultúru médií, pôsobenie médií na spoločnosť a zvyšovanie mediálnej gramotnosti. Je autorom odbornej monografie Fenomén BULVÁR na Slovensku (2009), ktorú odporučilo Ministerstvo školstva SR ako doporučenú literatúru pre nový odbor mediálna výchova na základných a stredných školách. V novinárskej súťaži Slovenského syndikátu novinárov 2010 získal 2. miesto v kategórii analytické žánre–printové noviny.