Vol. 4 No. 1 (2013): Communication Today 1/2013

View Vol. 4 No. 1 (2013): Communication Today 1/2013
Published: 2013-05-02

Theoretical studies

  • Lived Space, Mental Maps And Advertising

    František Zich (Author)
    6-17
    DOI: https://doi.org/10.0000/tbnf4607

  • What Is Neuromarketing?

    Józef W. Bremer (Author)
    18-35
    DOI: https://doi.org/10.0000/edf2f061

  • Communication Function of Elections

    Agnieszka Turska-Kawa, Waldemar Wojtasik (Author)
    36-47
    DOI: https://doi.org/10.0000/r8v4db15

  • The Making Of Advertising Industry In The Czech Lands. Beginning Of The Institutionalization Of Advertising Industry In The Czech Lands From First Half Of The 19th To The 20s Of The 20th Century

    Dušan Pavlů (Author)
    48-59
    DOI: https://doi.org/10.0000/j5a68s05

Research studies

  • Knowledge of a Social Profile and its Role in Marketing Practice of Schools in “Knowledge Society”

    Ondřej Roubal (Author)
    60-75
    DOI: https://doi.org/10.0000/0wq3nd41

  • Exploring Media Literacy Among Elementary School Pupils

    Marcel Lincényi (Author)
    76-93
    DOI: https://doi.org/10.0000/nvdene91

  • “Think Globally, Act Locally” Does Not Apply to Slovak Importers

    Daniela Kollárová (Author)
    94-105
    DOI: https://doi.org/10.0000/m5j5yw42

  • Measurement of Marketing Data Attributes

    Václav Kupec, Anton Kretter (Author)
    106-117
    DOI: https://doi.org/10.0000/5kfe4g30

Essays

  • The Similarity And Differentiations

    Jozef Sedlák (Author)
    118-127
    DOI: https://doi.org/10.0000/zphdnd40