Media as a Construct of the Modern Discursive Personality: Methodology of the Values-Based Approach

Authors

  • Yuliia Skrynnik V. Karazin Kharkiv National University Author

DOI:

https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.3

Keywords:

discourse, discursive personality, media, positioning, values-based approach

Abstract

This research focuses on the study of the theoretical and methodological grounds of a values-based approach to the typology of discursive personalities. The concept of values and their modern variations are described in the article, as well as the influence of the modern media on their alterations in society. The methodology of a values-based approach is grounded in the article which presupposes setting the typology of modern discursive personalities. Their characteristics are described taking into account the influence of the media. The division of the discursive personalities into three basic groups – participant, attractor, creator – is presented as optimal regarding the basic needs of modern society. From this standpoint the notion of the positioning of a personality in discourse facilitates clarifying the choice of a values-based approach to the typology of modern discursive personalities. A values-based approach within discourse studies extends the neo-anthropocentric paradigm in modern linguistics as well as contributes to the socio-cognitive approach to discourse studies.

Author Biography

  • Yuliia Skrynnik, V. Karazin Kharkiv National University

    Yuliia Skrynnik is a philologist and linguist. She completed her doctoral studies at the English Philology Department in V. Karazin Kharkiv National University in 2019, and she has worked as an Associate Professor ever since. Her teaching career began in 2014 as an English language lecturer at the English Philology Department after receiving a Master’s degree with honours at the Faculty of Foreign Languages in V. Karazin Kharkiv National University. Her professional and scientific focus is on current trends in discourse studies, ecolinguistics, verbal and non-verbal communication and sociolinguistics. Since 2022 she has worked on her studies of discursive personality in the modern communicative space: sociolinguistic and pragmatic characteristics for receiving the scientific degree of Doctor of Science (Philology).

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Published

2023-04-23

Issue

Vol. 14 No. 1 (2023): Communication Today 1/2023

Section

Theoretical studies

License

Copyright (c) 2023 Communication Today

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Skrynnik, Y. (2023). Media as a Construct of the Modern Discursive Personality: Methodology of the Values-Based Approach. Communication Today, 14(1), 40-51. https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.3