Vol. 14 No. 1 (2023): Communication Today 1/2023

View Vol. 14 No. 1 (2023): Communication Today 1/2023
Published: 2023-10-20

Table of Contents

  • Table of Contents

    DOI: https://doi.org/10.0000/rcnw5g73

Theoretical studies

  • The Blockbuster Biopic Bohemian Rhapsody as an Expression of Cinema/Music Synergy

    Jana Radošinská, Zuzana Točená, Lenka Rusňáková, Martin Schwarz (Author)
    4-21
    DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.1

  • Beyond Brand Image: A Neuromarketing Perspective

    Dinko Jukić (Author)
    22-39
    DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.2

  • Media as a Construct of the Modern Discursive Personality: Methodology of the Values-Based Approach

    Yuliia Skrynnik (Author)
    40-51
    DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.3

Research studies

  • What Is Subvertising? A Proposal of Delimitation and Definition

    Inés Leal-Rico, Natalia Papí-Gálvez, Cande Sánchez-Olmos (Author)
    52-65
    DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.4

  • Is Gen Z So Different? An Analysis of the Impact of Comparative Advertising

    Ľubica Gajanová, Margaréta Nadányiová, Jana Majerová, Boris Kollár, Anna Pražáková (Author)
    66-85
    DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.5

  • Greenwashing and the Nature of Education in Relation to Consumer Trust in Fast Fashion Marketing Communication

    Marianna Marko, Alena Kusá (Author)
    86-99
    DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.6

  • Sustainable Outdoor Advertising: A Professional Point of View from Spain

    Eva Breva-Franch, Fernando Olivares-Delgado, M. Teresa Benlloch-Osuna (Author)
    100-115
    DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.7

  • Social Media as a Tool of Building Reputation and Identity of National Parks

    Kristína Korená, Petra Pártlová (Author)
    116-135
    DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.8

  • The Influence of Advertising at the Point-of-Purchase on Shoppers and Brands: An Empirical Study in Convenience Stores

    Paulo Duarte Silveira, Cristina Marreiros (Author)
    136-157
    DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.9

  • Motivations behind the Production of News Podcasts in Established Czech Media

    Matěj Skalický (Author)
    158-173
    DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.10

  • Impact of COVID-19 on Communication Patterns of Czech and Slovak Cosplayers

    Anna Paulína Jelínková, Andrej Trnka (Author)
    174-191
    DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.11

  • The Changing Stereotypes in Popular Films STEM Themed: On Breaking the Traditional Rigid Values and the Popularisation of Science

    Hasan Gürkan, Maria Carmen Echazarreta-Soler (Author)
    192-207
    DOI: https://doi.org/10.34135/communicationtoday.2023.Vol.14.No.1.12

Reviews & Today

  • Reviews & Today

    208-215
    DOI: https://doi.org/10.0000/c9zpxa57