KUPEC, Václav; KRETTER, Anton. Measurement of Marketing Data Attributes. Communication Today, [S. l.], v. 4, n. 1, p. 106–117, 2025. DOI: 10.0000/5kfe4g30. Disponível em: https://communicationtoday.fmk.ucm.sk/index.php/ct/article/view/192.. Acesso em: 19 apr. 2026.