Vol. 15 No. 2 (2024): Communication Today 2/2024

View Vol. 15 No. 2 (2024): Communication Today 2/2024
Published: 2024-05-02

Theoretical studies

  • AI in Communication: Theoretical Perspectives, Ethical Implications, and Emerging Competencies

    Aleksandra Mirek-Rogowska, Wojciech Kucza, Krzysztof Gajdka (Author)
    DOI: https://doi.org/10.0000/nxy8vs75

Research studies

  • Digital Dilemmas: Evaluating the Ethics and Efficacy of Personalised Political Advertising in Modern Democracies

    Václav Moravec, Nik Hynek, Beáta Gavurová, Matúš Kubák (Author)
    30-51
    DOI: https://doi.org/10.0000/wc0g1a48

  • Disinformation in Political Advertising in the Context of First-Time Voters’ Advertising Literacy

    Ľudmila Čábyová, Denis Javořík (Author)
    52-67
    DOI: https://doi.org/10.0000/248dq327

  • Readability and Comprehension of Digital Texts by Political Figures

    Hana Kiková, Michaela Žuk-Olszewska (Author)
    68-83
    DOI: https://doi.org/10.0000/aw3way50

  • Loyalty Programmes as Retailers’ Communication Tools during a Period of Social Change

    Daniela Kollárová, Andrii Kushnarevych (Author)
    112-125
    DOI: https://doi.org/10.0000/wyheww66

  • Ecoproducts in the Dynamic Era of Digital Communication: A Neuromarketing Study of Users’ Emotional Reactions on Social Media

    Simona Ščepková, Anna Zaušková (Author)
    84-111
    DOI: https://doi.org/10.0000/jqhfez44

  • Influencing Consumer Decisions on Instagram: The Differential Impact of Posts and Stories across the EKB Model

    Paulo Duarte Silveira, Yash Chawla, Duarte Xara-Brasil (Author)
    DOI: https://doi.org/10.0000/1wcpf385

  • Assessing the Impact of Message Sources and Content on B2B Social Media Marketing Effectiveness

    Nanik Hariyana, Nurkholish Majid, Yuniningsih (Author)
    148-163
    DOI: https://doi.org/10.0000/mxkbb406

  • The Current Position of Neuromarketing as a Tool of Marketing and Communication Strategy

    Ladislav Pátík (Author)
    164-185
    DOI: https://doi.org/10.0000/g5cbm057

  • CSR as a Modern Marketing Communication Tool at the Threshold of the Third Millennium

    Kristína Osúchová, Jana Lešundáková, Zdenka Kádeková, Ingrida Košičiarová, Adriana Mateášiková (Author)
    186-199
    DOI: https://doi.org/10.0000/9n7y4k89

  • Press under Pressure: Framing of the Russian-Ukrainian Conflict in the Slovak Press

    Andrej Habiňák (Author)
    200-217
    DOI: https://doi.org/10.0000/rtrvep39

  • Shaping Perceptions: A Study of Ukraine and Ukrainians in Slovak Media throughout Two Years of War

    Mariana Kitsa (Author)
    218-233
    DOI: https://doi.org/10.0000/4rjk2t30