Vol. 7 No. 1 (2016): Communication Today 1/2016

View Vol. 7 No. 1 (2016): Communication Today 1/2016
Published: 2016-05-02

Theoretical studies

  • The Personalistic Aspect of Truth and Dialogue in the Context of Karol Wojtyła’s Philosophy: John Paul II’s Ethics of Media

    Arkadiusz Modrzejewski (Author)
    DOI: https://doi.org/10.0000/gc6hhj33

  • Controversial Themes in Advertisements: On Manipulating the Emotions of Audiences and Extending the Boundaries of the Social ‘Taboo’

    Małgorzata Koszembar-Wiklik (Author)
    DOI: https://doi.org/10.0000/74ztnb40

  • Media Education of Children and Youth as a Path to Media Literacy

    Božena Šupšáková (Author)
    DOI: https://doi.org/10.0000/p44m0j87

  • The Beginnings of Market Research and Measurement of Market Advertising Effectiveness

    Dušan Pavlů (Author)
    DOI: https://doi.org/10.0000/3fvxjq47

Research studies

  • Ambient Marketing Practices in the United States: A Professional View

    Amiee J. Shelton, Łukasz P. Wojciechowski, Jamie Warner (Author)
    DOI: https://doi.org/10.0000/mmdtw644

  • Search Engine Optimisation and Google Answer Box

    Andrej Miklošík, Ferdinand Daňo (Author)
    DOI: https://doi.org/10.0000/00nvhv92

  • Execution of Advertising and Celebrity Endorsement

    Peter Mikuláš, Jaroslav Světlík, (Author)
    DOI: https://doi.org/10.0000/cah6sh07

  • Czech Local Press Content: When More is Actually Less

    Lenka Waschková Císařová (Author)
    DOI: https://doi.org/10.0000/synfv379

Interview

  • Some Notes on the Translation as an Interpretative Art and Communication as well. Interview with Juraj Vojtek

    Juraj Vojtek (Author)
    DOI: https://doi.org/10.0000/x63jxr83