Dictatorship Of Fast-Running Time Within The Society Of Experience

Authors

  • Ondřej Roubal Fakulta sociálních studií Vysoká škola finanční a správní, o.p.s. Estonská 500 101 00 Praha 10 Česká republika Author

DOI:

https://doi.org/10.0000/jmwrgq36

Keywords:

welfare, instant gratification, fast-running time, society of experience

Abstract

The circumstances of transition of the society of deficit into the society of welfare have been a subject of intense sociological studies. The society of material abundance creates specific life conditions, increasingly focused on non-material values and subjective experience. In this relation, we talk about the concept of the society of experience, where the main drive of many human activities lies in the search for experience and increasingly more intense need for experiencing the own physical. The society of experience advocates a pleasure-seeking lifestyle; experience thus becomes a target of immediate satisfaction. Preferring instant gratification has to do with an explosion of offers related to all types of entertainment and experience as well as with the onset of an information era which has introduced an unprecedentedly fast-running time into the human life.

Author Biography

  • Ondřej Roubal, Fakulta sociálních studií Vysoká škola finanční a správní, o.p.s. Estonská 500 101 00 Praha 10 Česká republika

    Ondřej Roubal graduated from Charles University in Prague. During his bachelor’s study he specialized in Humanistic Studies and earned his Bc. title; during his master’s study he specialized in General Anthropology – Integral Study of Man (Mgr.) and continued his studies in a doctoral degree programme in Sociology (Ph.D.). Since 2000 to 2004 he was a researcher in the Institute of Sociology of the Academy of Sciences of the Czech Republic. He has been a lecturer at The University of Finance and Administration in Prague (VŠFS) since 2001. There, he was the Head of the Marketing Communication Department in the period 2004 – 2010. He has been the vice-rector of the Faculty of Social Studies since 2010. He lectures on sociological theory and research focused on the application of sociological findings in marketing and communication practices. He endeavours to shape and introduce the field of study of Sociology of Marketing Communications. He is interested in topical issues of post-modern society, namely problems related to lifestyle, individualisation, identity, human happiness, and life satisfaction. He has been or he was a member of research teams of numerous local and foreign scientific projects and he regularly takes part in international conferences. He is the author of a scientific monograph; tens of scientific and technical studies published both locally and abroad, a university course book, university textbooks, and other teaching texts.

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Published

2025-05-02

Issue

Vol. 5 No. 1 (2014): Communication Today 1/2014

Section

Essays

License

Copyright (c) 2025 Communication Today

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Roubal, O. . (2025). Dictatorship Of Fast-Running Time Within The Society Of Experience. Communication Today, 5(1). https://doi.org/10.0000/jmwrgq36