Vol. 7 No. 2 (2016): Communication Today 2/2016

View Vol. 7 No. 2 (2016): Communication Today 2/2016
Published: 2016-05-02

Theoretical studies

  • Goodvertising as a Paradigmatic Change in Contemporary Advertising and Corporate Strategy

    Pavol Minár (Author)
    DOI: https://doi.org/10.0000/m0cysb72

  • Mimicry – Principle of Identity Transformation from the Perspective of Digital Games Theory

    Lenka Rusňáková (Author)
    DOI: https://doi.org/10.0000/v4q6qn30

  • Historical Reflection on Game Principle Alea and Its Presence in Virtual Reality

    Zuzana Bučková (Author)
    DOI: https://doi.org/10.0000/3r642235

Research studies

  • When Age Matters: Patterns of Participative and Communicative Practices in the Czech Republic

    Alena Macková, Hana Macháčková, Jakub Macek, Jan Šerek (Author)
    DOI: https://doi.org/10.0000/cpqpbs07

  • A Woman in Politics or Politics in a Woman? Perception of the Female Leaders of Polish Political Parties in the Context of the 2015 Parliamentary Election

    Agnieszka Turska-Kawa, Agata Olszanecka-Marmola (Author)
    DOI: https://doi.org/10.0000/wm5tyv84

  • News Values in Slovak Television News

    Ľuboš Greguš, Juliána Mináriková (Author)
    DOI: https://doi.org/10.0000/t73hw086

  • Public Relations as Viewed by Employees of Polish Welfare Institutions

    Michał Szyszka (Author)
    DOI: https://doi.org/10.0000/qt216a78

Interview

  • Is Media Literacy Still One of the Priorities for Policy Makers? Interview with David Buckingham and Alexander Fedorov

    David Buckingham, Alexander Fedorov (Author)
    DOI: https://doi.org/10.0000/hdm93b43

  • On Technology Innovations, Digitalisation and Social Security in the 21st Century. Interview with Henning Meyer

    Henning Meyer (Author)
    DOI: https://doi.org/10.0000/bj9h2290