Vol. 12 No. 1 (2021): Communication Today 1/2021

View Vol. 12 No. 1 (2021): Communication Today 1/2021
Published: 2021-11-07

Theoretical studies

  • Temporal Changes under the Influence of Digital Media

    Slavomír Gálik, Branislav Oprala (Author)
    4-13
    DOI: https://doi.org/10.0000/a314as27

  • Meta-Revision: The New Paradigm of Faustian Stories

    Peter Getlík, Markéta Andričíková (Author)
    14-27
    DOI: https://doi.org/10.0000/pcn18e79

  • Attracting and Pre-Integrating Migrants Using Digital Media in the Local Labour Market

    Dr. Wiktor Widera (Author)
    28-43
    DOI: https://doi.org/10.0000/30v4h749

Research studies

  • Attitudes towards Different Influencer Categories – Exploration of Generation Z

    Lucia Spálová, Peter Mikuláš, Oľga Púchovská (Author)
    44-61
    DOI: https://doi.org/10.0000/ftbxv784

  • “Do I Care that You Are Credible and We Are Similar?” Examining Credibility and Similarity as Experienced by Social Media Followers

    Caroline S. L. Tan (Author)
    62-79
    DOI: https://doi.org/10.0000/memfcp17

  • The Interaction between the Marketing Communications Audit and Visitors in Museum Facilities

    Michal Lukáč, Přemysl Písař, Václav Kupec, Peter Štarchoň (Author)
    80-95
    DOI: https://doi.org/10.0000/v8den608

  • Consumers’ Inclusiveness and Migration: Evaluation of Selected Brands through the Brand Identity Prism

    Presly Ogheneruke Obukoadata, Ngozi Eje Uduma, Oluchi Sussan Obukoadata (Author)
    96-111
    DOI: https://doi.org/10.0000/w14nc566

  • Hard News Revisited: A Case Study of Various Approaches to an Incident at a Primary School as Reflected in the Media

    Nataliya Panasenko, Peter Krajčovič, Halyna Stashko (Author)
    112-129
    DOI: https://doi.org/10.0000/mf4h3v48

  • International Obligations on Atmosphere and Climate Protection in Media Discourse: Propaganda Models of Russian and US Media

    Nadezhda Radina, Sofya Bobkova (Author)
    130-147
    DOI: https://doi.org/10.0000/9np3vg67

  • Impact of the Corona Crisis on Marketing Communication Focused on Tourism

    Tamás Darázs, Jarmila Šalgovičová (Author)
    148-161
    DOI: https://doi.org/10.0000/qxkp8z98

  • The Role of Educational Content in a Digital Marketing Strategy

    Ladislava Knihová (Author)
    162-179
    DOI: https://doi.org/10.0000/svt2jd45

Reviews & Today

  • Reviews & Today

    180-187
    DOI: https://doi.org/10.0000/3agbvx25